PRE BIG SWING
A redesign that turned friction into trust – and proven with data
PRODUCT DESIGN
DATA-DRIVEN
CROSS COLLABORATION
USER RESEARCH
USER TESTING
A redesign that turned friction into trust
TO:ME
A sip of comfort
CREATIVE DIRECTION
CONTENT STRATEGY
COMMUNITY BUILDING
BRAND DEVELOPMENT
SOCIAL MEDIA
MORTGAGE RATE VARIABILITY INDEX
Context is the product
DATA VISUALIZATION
SYSTEM DESIGN
CROSS FUNCTIONAL
PROPRIETARY DATA
VIETNAMESE ASSOCIATION OF CHARLOTTE
Celebrating culture, building community
BRAND IDENTITY
EVENT MARKETING
SPONSOR RELATIONS
COLD REACH PLACEMAT
Visual storytelling meets outreach
SALES ENABLEMENT
BRAND STORYTELLING
ILLUSTRATION
EDITORIAL IMAGERY
Process decisions is design decisions
GRAPHIC DESIGN
VISUAL SYSTEMS
CREATIVE PROCESS
BRAND STEWARSHIP
CONCEPTUAL DESIGN
AI PRESENTATIONS RESEARCH
CREATIVE RESEARCH
PROCESS STRATEGY
AI EVALUATION
CREATIVE LEADERSHIP
HOME EQUITY REVIEW PAGE
Utilizing webpage real estate for an effective user experience
INFORMATION ARCHITECTURE
COMPONENT DESIGN
SYSTEM THINKING
STAKEHOLDER ADVOCACY
CROSS-FUNCTIONAL
HOME
PROJECTS
🎨
FUNSIES
ABOUT ME
EMAIL
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