BUILT WITH INTENTION.
MADE TO BE FELT.
Whether it's a brand finding its voice for the first time or a company ready to redefine how the world sees them — I bring the thinking and the craft to make it real.
Designing with intention
The best design doesn't just look right — it means something. Every color choice, every layout decision, every word that lives next to the visual — it all adds up to either something forgettable or something that earns trust.
I've built brands from nothing and redesigned systems for millions of users. What stays consistent across all of it is this: I start with the person on the other side of the work. What do they need to feel? What do they need to believe? What does this brand owe them?
That's the question I bring to every project — whether I'm setting the creative direction for a pop-up café or redesigning a financial product for a national audience. The scale changes. The standard doesn't.
Where my skills are
I work across the full spectrum of product and graphic design — from research-backed UX decisions to brand identity systems built from scratch. My background spans large-scale digital platforms and intimate community-driven creative work, which means I bring both systems thinking and visual sensitivity to every project I touch.
I'm equally comfortable leading a stakeholder conversation, iterating through twenty versions of a layout, or developing a conceptual illustration system for a sales document. The tools change. The standard doesn't.
Product Design
UX Research
Information Architecture
Responsive Design
Design Systems
Component Design
Prototyping
Stakeholder Management
Content Strategy
Sales Enablement Design
Graphic Design
Brand Identity
Visual Design
Typography
Illustration
Art Direction
Creative Direction
Art Director
Editorial Design
Motion Concepts
AI Tool Integration
Tools
Adobe Creative Cloud
Figma
FigJam
Framer
Userlytics
Canva
Claude
ChatGPT
V0
Soft Skills
Creative Advocacy
Stakeholder Communication
Conceptual Thinking
Cross-functional collaboration
Adaptability
Self-initiative
Iterative Problem Solving
Presentation & Storytelling
Attention to Detail
Creative Leadership
PRE BIG SWING
A redesign that turned friction into trust – and proven with data
PRODUCT DESIGN
UX STRATEGY
STAKEHOLDER ALIGNMENT
DATA-DRIVEN DESIGN
USER RESEARCH
TO:ME
A sip of comfort
CREATIVE DIRECTION
CONTENT STRATEGY
COMMUNITY BUILDING
EDITORIAL IMAGERY
Process decisions is design decisions
CONCEPTUAL DESIGN
VISUAL SYSTEMS
CREATIVE PROCESS
BRAND STEWARDSHIP
VIETNAMESE ASSOCIATION OF CHARLOTTE
Celebrating culture, building community
BRAND IDENTITY
EVENT MARKETING
SPONSOR RELATIONS
COMMUNITY BUILDING
HOME EQUITY RATE TABLE REDESIGN
Trusted by design
VISUAL HIERARCHY
RESPONSIVE DESIGN
CONTENT STRATEGY
COLD REACH PLACEMAT
Visual storytelling meets outreach
SALES ENABLEMENT
BRAND STORYTELLING
ILLUSTRATION
CONTENT STRATEGY
AI PRESENTATION RESEARCH
Optimizing presentation process
CREATIVE RESEARCH
PROCESS STRATEGY
AI EVALUATION
CREATIVE LEADERSHIP
HOME EQUITY REVIEW PAGE
Utilizing webpage real estate for a better user experience
INFORMATION ARCHITECTURE
COMPONENT DESIGN
SYSTEM THINKING
STAKEHOLDER ADVOCACY
Let's build it together.
THE BEST WORK IS
STILL AHEAD
BUILT WITH INTENTION.
MADE TO BE FELT.
Whether it's a brand finding its voice for the first time or a company ready to redefine how the world sees them — I bring the thinking and the craft to make it real.
Designing with intention
The best design doesn't just look right — it means something. Every color choice, every layout decision, every word that lives next to the visual — it all adds up to either something forgettable or something that earns trust.
I've built brands from nothing and redesigned systems for millions of users. What stays consistent across all of it is this: I start with the person on the other side of the work. What do they need to feel? What do they need to believe? What does this brand owe them?
That's the question I bring to every project — whether I'm setting the creative direction for a pop-up café or redesigning a financial product for a national audience. The scale changes. The standard doesn't.
Where my skills are
I work across the full spectrum of product and graphic design — from research-backed UX decisions to brand identity systems built from scratch. My background spans large-scale digital platforms and intimate community-driven creative work, which means I bring both systems thinking and visual sensitivity to every project I touch.
I'm equally comfortable leading a stakeholder conversation, iterating through twenty versions of a layout, or developing a conceptual illustration system for a sales document. The tools change. The standard doesn't.
Product Design
UX Research
Information Architecture
Responsive Design
Design Systems
Component Design
Prototyping
Stakeholder Management
Content Strategy
Sales Enablement Design
Graphic Design
Brand Identity
Visual Design
Typography
Illustration
Art Direction
Creative Direction
Art Director
Editorial Design
Motion Concepts
AI Tool Integration
Tools
Adobe Creative Cloud
Figma
FigJam
Framer
Userlytics
Canva
Claude
ChatGPT
V0
Soft Skills
Creative Advocacy
Stakeholder Communication
Conceptual Thinking
Cross-functional collaboration
Adaptability
Self-initiative
Iterative Problem Solving
Presentation & Storytelling
Attention to Detail
Creative Leadership
PRE BIG SWING
A redesign that turned friction into trust – and proven with data
PRODUCT DESIGN
UX STRATEGY
STAKEHOLDER ALIGNMENT
DATA-DRIVEN DESIGN
USER RESEARCH
TO:ME
A sip of comfort
CREATIVE DIRECTION
CONTENT STRATEGY
COMMUNITY BUILDING
EDITORIAL IMAGERY
Process decisions is design decisions
CONCEPTUAL DESIGN
VISUAL SYSTEMS
CREATIVE PROCESS
BRAND STEWARDSHIP
VIETNAMESE ASSOCIATION OF CHARLOTTE
Celebrating culture, building community
BRAND IDENTITY
EVENT MARKETING
SPONSOR RELATIONS
COMMUNITY BUILDING
HOME EQUITY RATE TABLE REDESIGN
Trusted by design
VISUAL HIERARCHY
RESPONSIVE DESIGN
CONTENT STRATEGY
COLD REACH PLACEMAT
Visual storytelling meets outreach
SALES ENABLEMENT
BRAND STORYTELLING
ILLUSTRATION
CONTENT STRATEGY
AI PRESENTATION RESEARCH
Optimizing presentation process
CREATIVE RESEARCH
PROCESS STRATEGY
AI EVALUATION
CREATIVE LEADERSHIP
HOME EQUITY REVIEW PAGE
Utilizing webpage real estate for a better user experience
INFORMATION ARCHITECTURE
COMPONENT DESIGN
SYSTEM THINKING
STAKEHOLDER ADVOCACY
Let's build it together.
THE BEST WORK IS
STILL AHEAD